Honda
Ten Chi Jin HiGa
How can Honda’s local and global research teams improve collaboration to generate data and findings, that build the foundation for impactful and robust future product strategies?
Ten Chi Jin HiGa (Japanese for “Heaven, Earth, Human Effort” ) is a collaborative, systematic, and iterative research framework for Honda’s global and local R&D departments with the goal of standardizing, aligning, and consolidating various research activities and results within the organization.
Research framework Ten Chi Jin HiGa - handbook
Click-protoype of research framework
Presentation as roleplay