Lufthansa
Delights to Go
What if Lufthansa could close a service gap by offering its passengers a simple and convenient way to get a snack and drink at the gate, without tediously waiting in the lounge or making elaborate purchases at the airport?
Lufthansa is going to enrich its customers' journey with a new food and beverage touchpoint - Delights to Go. In the future, passengers can pick up fresh, predefined quality food and beverages to go at an automated, user-friendly self service touchpoint directly at the gates.
Holistic Customer Experience
Tailored to the most relevant passenger type
Defining the experience with customer journeys and storyboards
Design moments: Initial concept sketches
Initial style direction
Design and validation of different options
Final visualisation of the kiosk
Modular configuration for full flexibility
Final CMF and new Lufthansa CI
Screeen set-up and key screens
User Testing of screen flows and interaction
Launch of the ‘Delights to Go’ at Munich airport
MVP prototype with integration into Lufthansa app
"Perfect if you don't have much time (...) and you can get a snack box as well as a hot beverage."
Leon, Status Flyer
"Wir sind schon jetzt ein großer Fan des neuen Delights to Go Konzepts von Lufthansa. Hat man es eilig kann man hier noch schnell etwas zu essen mitnehmen (...) und sich so nicht in der Lounge abhetzen."
Jan, Senator Flyer
