Nespresso
2020five
How can Nespresso better address the specific needs, values, and aspirations of target-group customers to increase the likelihood of product success?
2020five is a carefully curated design trend forecast for 2025 featuring nine design directions - based on global megatrends, consumer behavior trends and F&B trends. Each of the nine design directions covers the most relevant trends in different design categories and serves as both a source of inspiration and a basis for the development of competitive and desirable Nespresso coffee experiences.
Customer Archetypes
Evaluation of the Design trend directions
The nine Design trend directions
2020five website in Nespresso's intranet
2020five - Poster
2020five - Leaflets