Brussels Airline
The Loft
What would turn a passenger’s stay in Brussels Airline lounges from good to great, and how could this experience create lasting business impact for the airline ?
With "The Loft" Brussels Airlines have set the benchmark for premium ground experiences within aviation by merging the best of physical and digital into one holistic lounge experience and elevating interior, technology, and service to deliver one strong brand performance.
Arrangement of open versus more enclosed zones and areas
Initial material moodboard
F&B bars and buffets serve as spatial anchor points
Taking advantage of the open view on the runway
