SharafDG
Future Store
How can SharafDG, one of the leading retailers of consumer electronics in the Middle East expand its market position and deliver on its brand promise as “the place to meet technology”?
To continue growing and usher in a new era of retail in the electronics industry, SharafDG opens a new, multichannel in-store and online retail experience in Dubai, positioning itself as the one-stop electronics destination in the city that caters to the full spectrum of technology shoppers.
SharafDG CI translated into an initial style direction
Overall layout and four experience drivers:
Sketches illustrating the new interior
Sketches illustrating the new interior
Sketches illustrating the new interior
Sketches illustrating the new interior
Sketches illustrating the new interior
Sketches illustrating the new interior
Quality ensurance through detailed planning and Design Style guidelines
Launch of redesigned app and online shop
"Designit helped us to start off on a clean slate and questioned every process, technology, and organizational structure, and designed an experience, that will inspire customers and help them with a personalized shopping experience to discover something new every time they visit SharafDG."
Nilesh Khalkho, CEO of SharafDG